Meet Cassie Amber
A holistic nutritionist who has built her brand on social media, health and wellness influencer and content creator.
In this course you will learn the tools, tips and tricks to take your online presence to the next level and have fun whilst doing so.
Learn from Cassie's experience on the platform about capturing your audiences attention, perfecting your feed and staying relevant in your ideal customers mind with consistency.
Are you ready to grow?
Course Curriculum
#1 First Impressions & Optimising Your Profile
- Writing your bio and setting your profile picture
- How to capture their attention and make your feed stand out
- Colour schemes and feed layout
- Optimising the link in your bio
- Getting leads
- + MORE
#2 How To Create Content
- Tips for taking good photos to create a clean and aesthetic look
#3 How To Edit Photos
- Where to find good filters and what I use personally
- Overview of how I create captivating images
#4 Intro To Graphic Design
- How I create all my own marketing and promotional material, e-book covers, YouTube and blog banners, logos, business cards + more
#5 Writing Captions & Call-To-Actions
- How to break up text so it's easier for your audience to read
- Making sure your posts have purpose and actually help grow your business or brand
- How I plan, write and organise my captions
#6 Planning An Aesthetically Pleasing Feed
- Tools and resources I use to manage content, ensure my feed is appealing and posting is consistent
- When to post for optimum reach and engagement
- Organising photos to ensure no double ups and nothing gets forgotten
#7 How To Provide Value To Your Audience & Content Ideas
- The 3 pillars to focus on to build a great connection with your audience
- Content ideas to base your ideas off
#8 How To Increase Engagement
- How to get Instagram to show your post to more people
- Getting likes, comments, saves and shares to grow your audience
- Building trust with your followers
- How to boost Instagram story views if it drops off
#9 How To Build Your Following
- My top tips to expand your reach
- Managing your hashtags
- Why your posts may not be getting seen
#10 Creating A Consistent Posting Routine
- Batching tasks and content days
- Content calendars
- What to post when you feel stuck
- Peak posting times
- Remaining in the forefront of your audiences mind
#11 How I Make Money Online & Ways You Can Diversify YOUR Income
- Using social media as a side hustle, or to grow a full-time business with multiple income streams
- How big your audience needs to be before you launch
#12 How To Approach & Work With Brands Or Influencers
- Managing influencer sales, leads and payouts
- Where to find brand ambassadors/influencers or brand deals with companies
- Media kits
- Contra deals vs paid work
- Staying on top of brand deals and content agreements
What Do Others Have To Say?
This webinar has been great! It is so full of useful tips and tricks on how to get your brand a bigger following and more engagement with potential clients. Coming from someone who is not very social media savvy, it has been eye opening seeing how far you can go for marketing your brand online. I’m really looking forward to growing my businesses social media following and getting our name out there! Thank you Cassie for sharing your knowledge - Joey
I’m so excited to get stuck into the instagram branding course to not only expand and grow my audience on social media, but also help promote my brand once I graduate from my degree. The lectures include a wide range of topics from first impressions to increasing engagement and even how to create graphics! I’m looking forward to expanding my knowledge in this area - Caitlin
I thought this course was executed really well and Cassie delivered good information without rambling. I personally think this would benefit anyone wanting to do similar work as yourself and those wanting to step foot into the influencing world! Great tips and tricks that I’ve started to used and it has really worked out for me so thank you for helping me boost my vision of the future for me and my small business!!! I know a lot of girls who are in your work of line will absolutely love this and get a lot of helpful information from it 🤍🤍🤍 - Tyler-Marie
This is a great guide for anyone looking to either start or enhance their social media on Instagram. I am in the process of starting up my own podcast and the information Cassie has provided in this workshop will help me launch it and advertise it through Instagram. Cassie has done an amazing job at breaking down all the information into digestible sections and is so clear and straight forward! I love how I can go back and take notes and rewatch any sections when I need that added extra help. I would recommend this workshop to anyone, even to pick up some tips and tricks and learn some more about the platform. Thank you and keep up the good work! - Micha
First of all, I appreciate that you highlight the importance of genuine connections and authenticity in this course. I have intuited this before but it's nice to have had my ideas validated. I liked how down to earth and human you come across throughout. The information was structured and clear, with some useful and actionable take aways. I think you might have saved me from getting shadow banned as I did lately start using the same sets of hashtags. I will make a couple of sets to use in the future! From now on, I will be using Lightroom presets, sorting my feed to seperate colours, and trying to make more shareable content. Thank you, Cassie! - Christina
Very descriptive easy to follow step by step explanations. You will certainly avoid missed opportunities listening to Cassie's experiences. So many great ideas! Gets you pumped to push forward with your dreams! - Frith